#innovation has an interesting etymology.
i’ll just leave it here: paraphrasing that in #latin it kinda means to renew or make new … pretty close to today’s physical act of commercialising something that wasn’t really commercialised before.
this may or may not be significant. commercialising things is, after all, the dominant discourse for #innovation — indeed, practically all we do in any field of endeavour — in countries like the #uk and the #us.
but what interests me much more is the #greek delivery of #innovation as an act and concept: “cutting fresh into” it says.
as in incisive thought … and just about literally as per incision.
the former is make pots of money: once achieved, job done. nothing wrong with that. it’s fine as far as.
the latter, meanwhile, is … nothing to do with this, and everything to do with the human imagination and its capability to stretch everything before it. because.
so when did #innovate become edged away from cutting … and so when did cutting-edge actually become a lie?
it only remains for me to ask a final question: why when human thought is so fabulous at leaps of faith has our civilisation and business ways of delivery placed so much value on step-by-step progress?
as if, ffs, toddlers we had to remain forever …
and even, dare i say, in academia too.
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