First, we always use the human eye.

We believe in gut feeling.

We trust our intuition.

And we use all these ways of thinking to ensure that what you communicate will be read by your clients exactly the way you intended.

Tools-wise, we use online search frequently; editing and grammar tools occasionally; and the human capacity to detect false notes over and over.

The imperative of the brief

An example of this: word-count imperatives can squeeze the right meaning out of a paragraph and quite the wrong meaning into it. You find yourself having to delete and delete, with the aim of being faithful to the original limitations of the brief.

But when we’ve been writing content for days — or even weeks — we can be so deep in it that sometimes we just don’t see what we’ve actually ended up saying.

How we help you avoid these problems

We provide distance: that judicious eye, gut feeling, and intuitive gaze we mentioned above.

We come to your content fresh — before and after design. Errors always creep in during design: we’re the gatekeepers of that content, if you like.

Design has a lot of plates to spin, always.

We catch them before they break your reputation.

The kind of work we deliver

All formats and any: PDF, Word and ODT, PowerPoints and other presentation systems, webpages & websites, video subtitling …

All content and any: text, graphics, interactive content …

All versions of English: UK, US, International, Australian …

And you always choose

Finally, we use three levels of proofing:

  1. Level 1 proofing limits itself to spelling and grammar.
  2. Level 2 proofing includes level 1, plus “readability” and flow.
  3. Level 3 proofing includes levels 1 and 2, plus internal/external links — for “clickability” and relevance — as well as the content of graphics such as labels, text within a graphic, and so forth.

The only difference between the three is the time it takes to complete the proofing and quality-checking process.

As we charge by hour, the choice of which level of proofing will be conditioned by two things:

  • budgetary constraints on your side; and
  • the quality of the copy when it reaches us, on our side.
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